Learn. Engage. Network.
April 1st and 2nd, 2025
McDonnel St Activity Center
Peterborough, Ontario
The WSC® Municipal Sponsorship Summit is a two-part event.
Learn more about workshops and conference speakers!
The WSC® Municipal Sponsorship Summit is a specialized event dedicated specifically to those that work directly in or are associated closely to the municipal and public sector corporate sponsorship world!
What is the WSC® Municipal Sponsorship Summit?
The WSC® Municipal Sponsorship Summit is one division of the overall Western Sponsorship Congress® group of events, Canada’s longest-running conference dedicated specifically to sponsorship marketing.
Other divisions include or have included the WSC® – Alberta Forum, WSC® One Day Workshop Series, and the WSC® Ontario Forum.
The WSC® Western Sponsorship Congress brand is wholly owned by the Partnership Group – Sponsorship Specialists® and licensed out to different operators to host.
Half Day Workshop Series
The WSC® Municipal Sponsorship Summit offers a unique opportunity to attend half-day workshops that provide a “deep-dive” into focused topics. These workshops are specifically designed for the municipal and public sector corporate sponsorship audience, providing valuable insights and practical tools.
With two sessions available throughout the day, attendees can choose to participate in the workshop that is most relevant to them. Each workshop is carefully crafted by an expert in the field, delivering actionable content, engaging discussions, and real-life case studies.
These intensive workshops, lasting three hours each, delve deep into the topic, far surpassing the typical conference breakout session or keynote address.
Please note that while coffee and light snacks will be provided at the start of each session and during the short break, lunch will not be provided.
Join us at the Western Sponsorship Congress and gain valuable tools and knowledge to enhance your sponsorship strategies.
Understanding Municipal and Public Sector Sponsorship Marketing Landscape Today!
Have you ever wondered who is supposed to have insurance in relation to your sponsorship deals? This breakout session provides you with a breakdown of all the insurance processes within municipal sponsorships.
Perfecting the Sales Process/Sponsorship Sales
If your closing ratio is less than 90%, this is the half-day workshop is for you.
The Conference
This day and a half conference is chocked full of speakers, industry experts, sector leaders, and folks with stories and insights to share. During the Conference Days at the WSC® Municipal Sponsorship Summit, you will be engaged with keynote speakers; interactive panel discussions, and key topic break-out sessions.
Breakout Sessions
Understanding Insurance and Sponsorship
Have you ever wondered who is supposed to have insurance in relation to your sponsorship deals? This breakout session provides you with a breakdown of all the insurance processes within municipal sponsorships.
Prospecting, Getting Meetings and Discovery Sessions
This in-depth breakout session will focus on assisting municipal sponsorship professionals in prospecting, getting meetings, and undertaking discovery sessions.
Negotiating Sponsorships
This breakout session is designed for municipal professionals seeking to enhance their negotiation skills and secure impactful sponsorship deals which will help generate more revenue for their municipality.
Sponsorship Strategy
This breakout session is designed for municipal professionals looking to refine their sponsorship strategy and elevate their municipality’s sponsorship programs to new heights.
Fulfilment Management
This breakout session offers you the opportunity to elevate your sponsorship fulfillment practices and drive greater value for your municipal programs and partners.
Sponsorship Activations
In this breakout session, discover how to design and implement creative sponsorship activations that not only meet the needs of your sponsors but also engage and benefit your community.
Technology within Sponsorships
Designed for municipal professionals, this breakout session will showcase how emerging technologies are transforming the world of sponsorships.
Walking Through a Naming Right
This in-depth breakout session is designed to explore the intricate process of securing and managing naming rights deals within the municipal sector.
Building a Comprehensive Sponsorship Marketing Asset Inventory
This breakout session will teach you how to identify your municipal sponsorship assets and how to build a proper inventory list of all those assets.
Panel Discussions
Stories from the Trenches!
This engaging panel will have Scott Elliott moderating this discussion from three industry leaders.
Topics: Naming Rights, Program or Event Sponsorship, and Unique Asset or Success Story.
Ask Me Anything About Sponsorships and Municipalities!
This exciting and open-ended topic panel discussion will provide you with answers to the questions that are burning for you. Moderated by Brent Barootes.
Summit Schedule
* Topics and speakers may change without notice
Day One – Half-Day Workshop Series
Tuesday, April 1, 2025
8:15 to 8:45 am – Continental breakfast – Session Room Open – Registration
8:45 to 12 noon – Half-Day Workshops Series – Includes a 15-minute refreshment break
Understanding Municipal and Public Sector Sponsorship Marketing Landscape Today!
Session Leader: Brent Barootes
The Sponsorship Sales Process
Session Leader: TBA
12 noon to 1:15 pm – Open time / lunch (Lunch not included in registration but pre-order opportunity available)
WSC® Municipal Sponsorship Summit / Conference Day 1
Tuesday, April 1, 2025
1:15 to 1:30 pm – Welcome and Opening Remarks from Host – The City of Peterborough
1:30 to 2:30 pm – Opening Keynote Presentation
The Top Five Impacts on a Successful Municipal Sponsorship Program
with Brent Barootes
2:40 to 3:30 pm – Break Out Sessions:
Building a Comprehensive Sponsorship Marketing Asset Inventory
Session Leader: TBA
Fulfilment Management
Session Leader: TBA
3:40 to 4:30 pm – Break Out Sessions:
Negotiating Sponsorships
Session Leader: TBA
Sponsorship Activations
Session Leader: TBA
4:30 to 5:00 pm – Conference Day 1 Wrap Up
5:00 to 6:00 pm – Check in at Hotel/Free time
Municipal Showcase Evening
Healthy Planet Arena Banquet Hall 911 Monaghan Rd, Peterborough
6:00pm to 6:30pm – Transportation from host hotel (Hampton Inn by Hilton Peterborough) to the Municipal Showcase Evening
6:30pm – 9:30pm – Municipal Showcase Evening
9:30pm – 10:30pm – Transportation back to host hotel (Hampton Inn by Hilton Peterborough).
WSC® Municipal Sponsorship Summit / Conference Day 2
Wednesday, April 2, 2025
8am – 8:45am – Registration and continental breakfast
8:45 to 9:00 am – Welcome Back and Update on Final Day and Review of Day 1!
9:00 to 10:00 am – Keynote Presentation
TBD
10:10 to 11 am – Break Out Sessions
Walking Through a Naming Right
Session Leader: TBA
Technology within Sponsorships
Session Leader: TBA
11 am to 11:30 am – Networking Break
11:30 to 12:20 pm – Break Out Sessions
Sponsorship Strategy
Session Leader: TBA
Understanding Insurance and Sponsorship
Session Leader: TBA
12:20 to 1:30 pm – Open time lunch and Networking (Lunch is included in registration)
1:30 to 2:30 pm – Mainstage Panel Discussion
Stories from the Trenches!
Moderated by Scott Elliott
Panelists: TBA
2:40 to 3:40 pm – Mainstage Panel Discussion
Ask Me Anything About Sponsorships and Municipalities!
Moderated by Brent Barootes
Panelists: TBA
3:40 to 4 pm – Closing Remarks
4 to 5:00 pm – Wrap up Networking Reception (at McDonnel St Activity Centre) Hosted by Partnership Group – Sponsorship Specialists®
Speakers
Brent Barootes
President and CEO
Partnership Group – Sponsorship Specialists®
Founder, Western Sponsorship Congress®
Scott Elliott
Manager Corporate Partnership
City of Peterborough
Venues
McDonnel St Activity Center
577 McDonnel St, Peterborough
Host Venue for the Municipal Sponsorship Summit
Located just outside of downtown Peterborough, The McDonnel St Activity Center is a multi-purpose facility that offers community programs and the ability to host events for the city of Peterborough. The McDonnel activity centre is a staple for the city of Peterborough. The centre offers a beautiful a main banquet hall and subsequent multi-purposes meeting rooms, making it a great venue to host the Summit while providing a comfortable experience for our attendees.
Healthy Planet Arena
911 Monaghan Rd, Peterborough
Host Venue for the Municipal Showcase Evening
The Healthy Planet Arena is a multi-purpose facility that offers two ice surfaces for recreational hockey leagues, and a state-of-the-art banquet hall often used for meetings, and special events. It is fully furnished to host presentations, ensuring a positive experience for both presenting at the Municipal Showcase Evening, and for those in the audience. Having undergone a recent naming right change in 2020, it also presents a unique opportunity to offer tours of the facility with the team responsible for overseeing the naming right change.
Accommodations
The WSC® Municipal Sponsorship Summit is proud to partner with the City of Peterborough and the Hampton Inn by Hilton Peterborough Hotel to offer you an exclusive Summit rate of $170 plus taxes.
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- Rooms are equipped with mini-fridges, microwaves, and coffee makers. You can choose from standard 2 queen bedroom, or 1 king bedroom
- Complimentary high-speed internet in all guest rooms, meeting rooms, and the Front Lobby
- Complimentary parking
- Complimentary use of recreational facilities including fitness centre and indoor heated saltwater pool
Book Online
Click here to reserve your room.
Terms and Conditions
- I consent to the use of the personal information I have provided to the Hampton Inn Peterborough for the purposes of recording and confirming the details of my stay for facilitating future reservations and for informing me of special promotions or offerings by the Hampton Inn and Suites
- Our hotel is a smoke-free property. Please be advised that smoking in a designated non-smoking area is strictly prohibited and will result in a $250.00 per night charge to your bill
- I agree to take full responsibility for any theft and or damages caused to the guest room and or public areas by me or guests in my guest room
- Room assignments and room locations are subject to availability – Check in time is 3:00pm – early check in is not guaranteed.
- I understand that if there is any unnecessary noise and excessive noise disturbance, especially after 10:00 pm that is not immediately corrected upon notification from the front desk that all guests will be immediately evicted. Further if any rate adjustments or refunds are deemed appropriate to any other registered guest due to anyone in my party, I will be responsible for these lost revenues.
- There is a $50.00 credit card deposit that is required upon check in. We do not accept debit or debit visa.
Cancelation Clause
Individual guestroom cancellations made within this block will be accepted up to 48 hours prior to the arrival date.
Liability
The Hampton Inn Peterborough reserves the right to inspect and control all functions taking place on site. Liability for all damages is the sole responsibility of the organizing parties and will be billed accordingly and does not assume responsibility for any damage to personal property or equipment brought on property.
Sponsors and Partners
Host Venue Partner
Presenting Partner
Official Accommodation Partner
Supporting Partners
WSC® - Alberta Forum
