In this breakout session, municipal fundraisers will explore the essentials of tracking and delivering sponsor benefits to ensure maximum value for their partners and build stronger, long-term relationships. This session will delve into the intricacies of fulfilment, including how the City of Kingston’s team is currently tracking sponsorship benefits, common challenges that may arise, and the long-term benefits of developing a robust tracking system.
Participants will begin by exploring the core components of sponsorship fulfilment, such as defining sponsor deliverables, coordinating with internal teams, and setting up a timeline for delivery. We’ll address common challenges, miscommunication between departments and issues with resource allocation. Through real-world examples and collaborative exercises, participants will learn strategies to overcome these obstacles, improve communication flow, and streamline sponsor engagement processes.
Finally, the session will emphasize the long-term benefits of systematic tracking, including increased sponsor satisfaction, more effective reporting and metrics, and the ability to scale future fundraising efforts. Attendees will leave with practical takeaways and a customizable tracking template that they can adapt to their own sponsor fulfilment processes.
Key Takeaways:
- Understand the essential components of sponsorship benefit fulfilment.
- Learn methods for tracking benefits and coordinating with internal teams.
- Identify common challenges and gain strategies to overcome them.
- Explore tools and systems for effective benefit tracking.
- Discover the long-term benefits of systematic tracking for fundraising growth and sponsor retention.
Hosted by Julie Fossitt and Kristen Lawrie de Jesus.
