WSC® Municipal Sponsorship Summit Schedule
Disclaimer: speakers and session topics are subject to change without notice due to speaker availability or topic expertise.
Half-Day Workshops – Day One
Tuesday, April 1, 2025
8:15 to 8:45 am – Continental breakfast – Session Room Open – Registration
8:45 to 12 noon – Half-Day Workshops Series – Includes a 15-minute refreshment break
Mastering Fulfillment: Tracking and Delivering Sponsor Benefits for Municipal Fundraisers
Speakers: Julie Fossitt and Kristen Lawrie de Jesus
Audience Data - How Can You Leverage Real Time Audience Data For Event Success And Stronger Sponsorships?
Speakers: Brad McCabe, Brian Wylie, and Sean McCormick
Municipal Sponsorship & Developers – The Challenges And Opportunities
Speakers: Bonnie Hillman and James O’Connor
12 noon to 1:15 pm – Open time / lunch (Lunch not included in registration but pre-order opportunity available)
Conference – Day One
Tuesday, April 1, 2025
1:15 to 1:30 pm – Welcome and Opening Remarks from Host – The City of Peterborough
1:30 to 2:30 pm – Opening Keynote Presentation
The Top Five Impacts on a Successful Municipal Sponsorship Program
with Brent Barootes
2:40 to 3:30 pm – Breakout Sessions:
Building a Comprehensive Sponsorship Marketing Asset Inventory
Session Leader: Meghan Hollett
SPIN Selling
Session Leader: Chris Kubinski
Signs of Opportunity: The Role of Advertising in Municipal Revenue Growth
Session Leaders: Nicholas Campney and Nathan Jankowski
3:30 to 3:50 pm – Networking Break
3:50 to 4:40pm – Breakout Sessions
Negotiating Sponsorships
Session Leader: Judy Haber
Working in a One Person Department
Session Leader: Chris Reed
How to Build a Strategy for Success for a Municipal Sponsorship Program
Session Leader: Lee Anne Waines
4:30 to 5:00 pm – Conference Day 1 Wrap Up
5:00 to 6:00 pm – Check in at Hotel/Free time
Municipal Showcase Evening
Healthy Planet Arena Banquet Hall 911 Monaghan Rd, Peterborough
6:00 to 6:30 pm – Transportation from host hotel (Hampton Inn by Hilton Peterborough) to the Municipal Showcase Evening
6:30 – 9:30 pm – Municipal Showcase Evening
9:30 – 10:30 pm – Transportation back to the host hotel (Hampton Inn by Hilton Peterborough).
Conference – Day Two
Wednesday, April 2, 2025
8am – 8:45am – Registration and continental breakfast
8:45 to 9:00 am – Welcome Back and Update on Final Day and Review of Day 1!
9:00 to 10:00 am – Keynote Presentation
The Changing Face of Canada: Reaching New Audiences in Our Cultural Mosaic
with Bobby Sahni
10:10 to 11 am – Breakout Sessions
Sponsorship Activations by Call2Recycle
Session Leader: Sophie Zabonas-Ross
Walking Through a Naming Right
Session Leader: Michael Miele
Prospecting, Getting Meetings and Discovery Sessions
Session Leader: Brent Barootes
11 am to 11:30 am – Networking Break
11:30 to 12:20 pm – Breakout Sessions
Who is Liable? – Understanding Insurance and Risk within Sponsorships
Session Leader: Tracy Eso
Technology within Sponsorships
Session Leader: Joshua Sofer
12:20 to 1:30 pm – Open time lunch and Networking (Lunch is included in registration)
1:30 to 2:30 pm – Mainstage Panel Discussion
Stories from the Trenches!
Moderated by Scott Elliott
Panelists: Tracy Cresswell, James O’Connor, and Meghan Hollett
2:40 to 3:40 pm – Mainstage Panel Discussion
Ask Me Anything About Sponsorships and Municipalities!
Moderated by Brent Barootes
Panelists: Bobby Sahni, Bonnie Hillman, and JP Desrosiers
3:40 to 4 pm – Closing Remarks
4 to 5:00 pm – Wrap up Networking Reception (at McDonnel St Activity Centre) Hosted by Partnership Group – Sponsorship Specialists®