Learn. Engage. Network.

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February 28 - 29, 2024

Richmond Hill Performing Arts Centre

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The WSC® Municipal Sponsorship Summit is a two-part event.

Learn more about the half-day workshops and conference speakers!

The WSC® Municipal Sponsorship Summit is a specialized event dedicated specifically to those that work directly in or are associated closely to the municipal and public sector corporate sponsorship world!
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What is the WSC® Municipal Sponsorship Summit?

The WSC® Municipal Sponsorship Summit is one division of the overall Western Sponsorship Congress® group of events, Canada’s longest-running conference dedicated specifically to sponsorship marketing. Other divisions include or have included the WSC® – Alberta Forum, WSC® One Day Workshop Series, and the WSC® Ontario Forum. The WSC® Western Sponsorship Congress brand is wholly owned by the Partnership Group – Sponsorship Specialists® and licensed out to different operators to host.
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Why Attend?
Who can Benefit?
The Speakers
Workshops
The Conference
Schedule
The Venue
Accommodations
Sponsors & Partners

Day One – Wednesday February 28, 2024

Half Day Workshop Series

The WSC® Municipal Sponsorship Summit offers a unique opportunity to attend half-day workshops on focused topics. These workshops are specifically designed for the municipal and public sector corporate sponsorship audience, providing valuable insights and practical tools. With four sessions available throughout the day, attendees can choose to participate in either one or two workshops. Each session is carefully crafted by an expert in the field, delivering actionable content, engaging discussions, and real-life case studies. These intensive workshops, lasting three hours each, delve deep into the topic, far surpassing the typical conference breakout session or keynote address. Please note that while coffee and light snacks will be provided at the start of each session and during the short break, lunch will not be provided. However, there are several eateries available, including one right at the venue, allowing participants to grab a quick lunch if attending both a morning and afternoon workshop. Join us at the Western Sponsorship Congress and gain valuable tools and knowledge to enhance your sponsorship strategies.
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Building a Comprehensive Sponsorship Marketing Asset Inventory

Learn from industry leader Chris Reed how to build out a comprehensive inventory of assets, how to understand what to look for when building out this asset list, and how to manage the inventory on an ongoing basis.

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Understanding Municipal and Public Sector Sponsorship Marketing Landscape Today!

Brent Barootes leads this workshop, and looks to provide you with answers, discussion, and insights to better understand the landscape you are presently operating in.

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Determining the Market Value of You Sponsorship Marketing Assets

This session, led by Chris Reed, will help you to understand and provide you with the tools and insights to navigate the art and science of sponsorship valuation.

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Diving Into Municipal Sponsorship Policy

Scott Elliott will explore the various elements of a sponsorship policy, how they impact your sponsorship work, and what approach you can take to build a policy that drives sponsorship growth and success.

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Day Two – Thursday, February 29, 2024

The Conference

This exciting day is chocked full of speakers, industry experts, sector leaders, and folks with stories and insights to share. Over the course of the Conference Day at the WSC® Municipal Sponsorship Summit, you will be engaged with keynote speakers; interactive panel discussions, and key topic break-out sessions.

The great offering of the WSC® Municipal Sponsorship Summit is that you can attend one or two of the half-day workshops exclusively or just the Conference Day or all of it… whatever your personal needs are!

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Understanding Insurance and Sponsorship

Have you ever wondered who is supposed to have insurance in relation to your sponsorship deals?

Session Leader: Jessica Jaremchuk

 

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Unlocking the Heartbeat of a City: The True Value of Sponsorship Partnerships

Welcome to an extraordinary journey where impact meets legacy, where the heartbeat of a city is amplified through the power of sponsorship.

Session Leader: Christina Iacovino

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Perfecting the Sales Process

Are you closing every deal? Do you know who to call on? Can you get those meetings? Do you know what questions to ask?

Session Leader: Judy Haber

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Leveraging Local Media for Sponsorship Success

Gain valuable insights into the dynamics of contemporary local media operations. Explore topics such as media ad rates, the evolution of local media towards online platforms, and the diverse sales strategies employed by local media outlets.

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Stories from the Trenches!

This engaging panel will have Scott Elliott moderating this discussion from three industry leaders.

Topics: Naming Rights, Program or Event Sponsorship, and Unique Asset or Success Story.

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Ask Me Anything About Sponsorships and Municipalities!

This exciting and open-ended topic panel discussion will provide you with answers to the questions that are burning for you. Moderated by Brent Barootes.

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Summit Schedule

* Topics and speakers may change without notice

Wednesday, February 28, 2024

Day One – Half-Day Workshop Series

8:15 to 8:45 am – Continental breakfast –  Session Room Open – Registration

8:45 to 12 noon – Half-Day Workshops – Includes a 15-minute refreshment break

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Building a Comprehensive Sponsorship Marketing Asset Inventory

Session Leader: Chris Reed

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Understanding Municipal and Public Sector Sponsorship Marketing Landscape Today!

Session Leader: Brent Barootes

12 noon to 1 pm – Open time for you to grab your own lunch or head out if only doing a morning session.

12:30 to 1:15 pm – Light beverages and snacks –  Session Room Open – Registration

1:15 to 4:30 pm – Half Day Workshop – Includes a 15-minute refreshment break

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Determining the Market Value of Your Sponsorship Marketing Assets

Session Leader: Chris Reed

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Diving Into Municipal Sponsorship Policy

Session Leader: Scott Elliott

7 to 9 pm – Welcome Reception

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Location TBC

Details to follow soon.

Thursday, February 29, 2024

Day Two – AM – The Conference

8:15 to 8:45 am – Continental breakfast, meet and greet, registration.

8:45 to 9 am – Welcome and Opening Remarks from Host – The City of Richmond Hill

9 to 10 am – Opening Keynote

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The Top Five Impacts on a Successful Municipal Sponsorship Program for 2024

with Brent Barootes

10 to 10:30 am – Networking Break

10:30 to 11:15 am – Break Out Sessions:

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Understanding Insurance and Sponsorship

Session Leader: Jessica Jaremchuk

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Unlocking the Heartbeat of a City: The True Value of Sponsorship Partnerships

Session Leader: Christina Iacovino

11:25 to 12:10 pm – Break Out Sessions:

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Perfecting the Sales Process

Session Leader: Judy Haber

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Leveraging Local Media for Sponsorship Success

Session Leader: Chris Kubinski

Thursday, February 29, 2024

Day Two – PM – The Conference

12:15 to 1:30 pm – Networking Lunch

1:30 to 2:30 pm – Mainstage Panel Discussion

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Stories from the Trenches!

Moderated by Scott Elliott
Panelists: Michael Freethy, Chris Kubinski, and Julie Fossitt

2:40 to 3:40 pm – Mainstage Panel Discussion

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Ask Me Anything About Sponsorships and Municipalities!

Moderated by Brent Barootes
Panelists: Chris Reed, Judy Haber, and Alex Deighan

3:40 to 4 pm – Closing Remarks – Location Announcement and dates for 2025

4 to 5:30 pm – Wrap up Networking Reception – Hosted by City of Richmond Hill

8 pm – Richmond Hill Performing Arts Centre Presents

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Becoming the Beatles - The Live Musical Documentary

Purchase tickets to attend.

The City of Richmond Hill is pleased to offer the delegates of the WSC® Municipal Sponsorship Summit an exclusive offer to attend this amazing Beatles tribute and history experience live on stage at the Richmond Hill Performing Arts Centre after the close of the Summit. Tickets are $45 each but delegates will be able to purchase these tickets for $25 + taxes if they use promo code, MSN25 on the provided link ticket page above or if they call the box office at 905.787.8811

Speakers

The WSC® Municipal Sponsorship Summit is please to present the following speakers, panelists and presenters.

Alex Deighan

Manager of Partnerships and Business Services

City of Toronto, Parks Forestry and Recreation Division.

Brent Barootes

President and CEO

Partnership Group –  Sponsorship Specialists®
Founder, Western Sponsorship Congress®

Chris Reed

Sponsorship & Revenue Generation Manager

Town of Milton, Ontario

Chris Kubinski

Sponsorship, Advertising, and Sales Specialist

City of London

Christina Iacovino

Director of Client & Business Services for Parks, Forestry & Recreation

City of Toronto

Jessica Jaremchuk

Vice President, Risk Management Services

Intact Public Entities

Julie Fossitt

Manager, Marketing and Revenue Development

City of Kingston

Judy Haber

Founder, CEO and President

Performance Sponsorship Group

Michael Freethy

Marketing and Partnerships Coordinator

City of Richmond Hill

Scott Elliott

Manager Corporate Partnership

City of Peterborough

Venue

Located in the heart of the historic downtown, the Richmond Hill Centre for the Performing Arts (RHCPA) is a 4,000 square metre, 631 seat, state of the art cultural facility that offers a full season of professional entertainment celebrating the many cultures of York Region. The Centre is also home to Richmond Hill’s diverse arts community, creating a major venue in the downtown core to bring Canadian and International performers to the area.

Accommodations

The WSC® Municipal Sponsorship Summit is very excited to be hosting this event in Richmond Hill in partnership with the City of Richmond Hill. Following are local hotels/accommodations for those traveling from outside the area.

The WSC® Municipal Sponsorship Summit is proud to partner with the City of Richmond and the Sheraton Parkway Toronto North Hotel and Suites to offer you an exclusive Summit rate of $169 plus taxes. This rate is available through January 15, 2024, so get your booking in now!

Preferred Hotel

We are pleased to let you know that the Sheraton Parkway Toronto North Hotel and Suites (Marriot-Bonvoy) located in Richmond Hill at the Shoppes of the Parkway at 600 Highway 7 is a long-standing partner of the City of Richmond Hill and is the preferred hotel of the WSC® Municipal Sponsorship Summit.

How to book a room for $169 + taxes: (Must book your room before January 15, 2024, to receive this rate.)

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Book Online

Click here to reserve your room.

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Book by Phone

Sheraton’s reservations team is available by phone at 1-800-668-0101 24/7.  Guests to identify themselves as part of the “RHCPA group” staying at the Sheraton Parkway Toronto North Hotel

Other Hotel Options in the Area
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Holiday Inn Express and Suites

Toronto North – Markham

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Best Western Parkway Hotel

Toronto North

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Canada’s Best Value Inn

Richmond Hill

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Park Inn by Raddison

Toronto North – Markham

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Travelodge by Wyndham

Richmond Hill

Cafes, Restaurants, and Dining Establishments in the Area
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Click Here For Dining Establishments

As well the Richmond Hill BIA has provided a great list of local cafes, restaurants and diners for your review for lunch or dinner on February 28th or dinner on the 29th!

Sponsors and Partners

Host Venue Partner

Presenting Partner

Official Accommodation Partner

Supporting Partners

WSC® - Alberta Forum

Sponsorship Pursuit

City of Peterborough