Leveraging Local Media for Sponsorship Success

Session Leader: Chris Kubinski

In this session, participants will discover effective strategies for municipalities to harness the power of local media in enhancing their sponsorship and advertising portfolios. Gain valuable insights into the dynamics of contemporary local media operations. Explore topics such as media ad rates, the evolution of local media towards online platforms, and the diverse sales strategies employed by local media outlets. Learn how municipal sponsorship and advertising can seamlessly blend into the marketing mix of local advertisers. You’ll also learn the importance of developing relationships with local media in your market, explore opportunities for media event sponsorship, and uncover the benefits of entering into a media sponsorship agreement.

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