This opening keynote address will set the tone and prepare everyone to be able to play “in the game” for the 2013 SMCC Western Sponsorship Congress™. Brent Barootes, President and CEO of the Partnership Group – Sponsorship Specialists™ will take us all down the path to winning the game! His review and highlights of what has happened in the sponsorship industry in 2014 will open some eyes. His forecasts for 2015 will allow each delegate to set their sights and know what to accomplish to win in 2015! The keynote address will reveal highlights of trends, shifts, great stories of this past year while laying the groundwork for 2014 including a sneak preview and highlights of the propriety research from the Repucom 2014 Consumer Sponsorship Rankings. This is a must attend session that will provide the platform for the 2014 SMCC Western Sponsorship Congress™ and help everyone to get in the game to win!!