Chris Reed

Sponsorship, Advertising and Revenue Generation Manager – Town of Milton, Ontario

Chris has been in the sponsorship industry for over 30 years within the municipal, professional sports, agency, and entertainment industries.

His time includes close to 20 years with MLSE along with time in the Financial Industry with BMO managing their national sponsorships and naming rights including BMO Field in Toronto and BMO Centres in Calgary, London, and Halifax.

More recently Chris spent over 5 years on the agency side of the industry with the Partnership Group – Sponsorship Specialists® managing asset identification and valuation along with client consulting for municipalities, brands, non-profits, charities, and government agencies.

His current role is as Sponsorship/Revenue Generation Manager with the Town of Milton (Ontario) overseeing their sponsorship portfolio for the last 8+ years. He has created a sponsorship program for the Town from the ground up including valuation of all inventory including programs.

Areas of Expertise: Sponsorship valuation, sales, promotional activation, partnership servicing, negotiation, strategic direction, project management, analytical approach, and competitive analysis.

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