Chris is a seasoned sponsorship executive with over 30 years of experience across the municipal, professional sports, agency, and entertainment industries. His extensive background includes nearly two decades with MLSE, five years in the financial industry with BMO, and over 10 years on the agency side as well as in municipal sponsorship, where he specialized in asset valuation and client consulting for a diverse range of organizations.
Throughout his career, Chris has managed high-profile projects for clients such as the Canadian Cancer Society, City of Toronto, Resort Municipality of Whistler, and Lake Louise Ski Resort, among many others. His expertise lies in sponsorship valuation, naming rights, sales, and promotional activation, with a proven track record of delivering successful partnerships and driving revenue growth.
Currently, Chris serves as the Sponsorship and Advertising Sales Manager for the Town of Whitby, where he oversees the sponsorship portfolio and currently finalizing naming rights for their new twin-pad Sports Complex. Prior to this role, he established their sponsorship program for the Town of Milton, demonstrating his ability to drive innovation and growth in the sponsorship space.
With a unique blend of industry knowledge, analytical skills, and strategic vision, Chris is a trusted advisor and results-driven professional in the world of sponsorship and advertising sales.
