Brent Barootes

President and CEO – Partnership Group – Sponsorship Specialists® Founder – Western Sponsorship Congress®

Brent is President and CEO of the Partnership Group – Sponsorship Specialists®, a national sponsorship marketing consulting firm assisting municipalities, government, government agencies, non-profits and charities as well as member associations, post secondary institutions, facilities, sport organizations, and parks /recreation organizations to generate new monies for their facilities, programs and events.

Brent and his team also work directly with small, medium and larger business to assist them in maximizing their return from their sponsorship marketing investments. In the past 34+ years Brent has worked directly or indirectly with hundreds of organizations to develop, audit, enhance, design, and build effective sponsorship marketing and revenue programs. Brent is a thought leader and innovator in the sponsorship marketing industry in Canada.

Brent annually delivers over 30 keynote and breakout workshop session across Canada including recently with such organizations as CAMA, FCM, Association of Fundraising Professionals, Sport NB, Recreation NB, Western Sponsorship Congress, to name a few.

Brent is also the author of’s #1 Best seller in the Nonprofit Marketing and Communications category: Reality Check – Straight Talk about Sponsorship Marketing. Brent is a regular speaker at conferences and conventions as well as a TEDx presenter on “Busting the Work-Life Balance Myth”.

Brent lives with his wife in Nanaimo BC, while their daughter peruses a post secondary education in Montreal.

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