The Good, The Bad and The Ugly of Municipal Sponsorship Programs

Lee-Ann Reck and Jennifer Stycuk from Clarington will explore the realities of running municipal sponsorship programs—the successes, the frustrations, and the messy in-between. Learn what an effective program looks like, common pitfalls like running it “off the corner of your desk,” and the classic catch-22 scenario – you can’t secure funding for new staff without results, but can’t deliver results without new staff. You’ll also get practical advice on writing sponsorship policies and working with third-party sales agencies. Leave equipped with the insights and tools you need to know!