The Changing Face of Canada: Reaching New Audiences in Our Cultural Mosaic

The face of Canada is changing. Each new wave of immigration has added to the nation's cultural composition, and the tastes and habits that set trends in Canada are quickly shifting.

Disclaimer: speakers and session topics are subject to change without notice due to speaker availability or topic expertise.

With 1 in 4 Canadians being foreign-born and millions of new immigrants coming to the country every few years, it’s a demographic tsunami that is transforming how we think about and manage communities and business as “multicultural” becomes “the new mainstream”. This insightful discussion based on facts and feelings explores the changing face of Canada, the changing needs of consumers and will shed light on what’s to come. Join Multicultural Marketing industry veteran, Bobby Sahni, as he shares perspectives and experiences on how to win in an increasingly diverse world – today, tomorrow and in the future.

Speaker: Bobby Sahni

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