As municipalities seek innovative ways to generate revenue without increasing the tax burden on residents, out-of-home advertising presents a valuable and often underutilized opportunity. This session, led by Nicholas Campney and Nathan Jankowski from Pattison Outdoor Advertising, will explore how municipal spaces—such as transit shelters, billboards, and digital signage—can be transformed into revenue-generating assets while also supporting public messaging and community engagement.
Attendees will gain insights into:
- Key trends in out-of-home advertising post-COVID and their relevance to municipalities.
- The potential of digital and static advertising to enhance public messaging while balancing municipal goals.
- Real-life case studies, including partnerships with municipalities like Peterborough, and the success of the Kinsmen Digital Sign as a model for future collaboration.
- Strategies for identifying underutilized municipal assets and leveraging them for advertising partnerships.
With practical tips and actionable strategies, this session will empower municipalities to maximize advertising potential in a way that benefits both the community and local revenue streams.