Breakout Sessions
Disclaimer: speakers and session topics are subject to change without notice due to speaker availability or topic expertise.
Building a Comprehensive Sponsorship Marketing Asset Inventory
This breakout session will teach you how to identify your municipal sponsorship assets and how to build a proper inventory list of all those assets.
Call2Recycle Canada: A Sponsorship Case Study: Activating with purpose.
Learn about how sponsorship assets from across municipal divisions are activated to engage the community, affect consumer behavior, drive brand awareness, and divert harmful batteries from landfill into safe recycling programs.
How to Build a Strategy for Success for a Municipal Sponsorship Program
This breakout session is designed for municipal professionals looking to refine their sponsorship strategy and elevate their municipality’s sponsorship programs to new heights.
Negotiating Sponsorships
In this highly interactive session, Judy will use recent case studies to describe how best to go about the business of negotiating and selling sponsorships and naming rights.
Prospecting, Getting Meetings and Discovery Sessions
This in-depth breakout session will focus on assisting municipal sponsorship professionals in prospecting, getting meetings, and undertaking discovery sessions.
SPIN Selling
Learn how to ask insightful questions that move conversations beyond basic sales pitches, helping them build stronger relationships and create customized sponsorship packages that align with client objectives.
Signs of Opportunity: The Role of Advertising in Municipal Revenue Growth
Join us to explore how your municipality can harness the power of advertising for sustainable financial growth!
Technology within Sponsorships
Designed for municipal professionals, this breakout session will showcase how emerging technologies are transforming the world of sponsorships.
Walking Through a Naming Right
This in-depth breakout session is designed to explore the intricate process of securing and managing naming rights deals within the municipal sector.
Who is Liable? - Understanding Insurance and Risk within Sponsorships
Have you ever wondered who is supposed to have insurance in relation to your sponsorship deals? This breakout session provides you with a breakdown of all the insurance processes within municipal sponsorships.
Working in a One Person Department – How to Make It Work!
Learn to manage and thrive working in a one-person department.