WSC® Municipal Sponsorship Summit Schedule
Disclaimer: speakers and session topics are subject to change without notice due to speaker availability or topic expertise.
Tuesday, September 23rd, 2025
Day One
8:00 AM – 8:30 AM – Registration and continental breakfast
8:30 AM – 9:00 AM – Opening Remarks from the WSC® Municipal Sponsorship Summit and Scott Elliott from the City of Peterborough
9:00 AM – 10:00 AM – Opening Keynote Presentation
The Top Five Impacts on a Successful Municipal Sponsorship Program
with Brent Barootes
10:00 AM – 10:15 AM – Networking Break
10:15 AM – 11:05 AM – Breakout Sessions Slot A
Building a Comprehensive Sponsorship Marketing Asset Inventory
Session Leader: Meghan Hollett
Signs of Opportunity: The Role of Advertising in Municipal Revenue Growth
Session Leaders: Nicholas Campney and Nathan Jankowski
SPIN Selling
Session Leader: Chris Kubinski
11:15 AM – 12:05 PM – Breakout Sessions Slot B
Structuring Sponsorship Teams and Workflows
Session Leader: Mitch Thompson
Who is Liable? – Understanding Insurance and Risk within Sponsorships
Session Leader: Tracy Eso
How to Build a Strategy for Success for a Municipal Sponsorship Program
Session Leader: Lee Anne Waines
12:05 PM – 1:30 PM – Lunch and Welcome Remarks from City of Peterborough Mayor, Jeff Leal.
1:30 PM – 4:45 PM – Half-Day Workshops (Includes a 15-minute refreshment break)
Mastering Fulfillment: Tracking and Delivering Sponsor Benefits for Municipal Fundraisers
Speakers: Julie Fossitt and Kristen Lawrie de Jesus
Audience Data - How Can You Leverage Real Time Audience Data For Event Success And Stronger Sponsorships?
Speakers: Brad McCabe, Brian Wylie, and Sean McCormick
Artificial Intelligence (AI) within Sponsorships
Speakers: Joshua Sofer
4:45 PM – 5:00 PM – Conference Day 1 Wrap Up
5:00 PM to 6:00 PM – Check in at Hotel/Free time
6:00 PM to 6:30 PM – Transportation from the host hotel (Hampton Inn by Hilton Peterborough) to the Municipal Showcase Evening
6:00 PM – 9:30 PM – Municipal Showcase Evening
Municipal Showcase Evening
Healthy Planet Arena Banquet Hall
911 Monaghan Rd, Peterborough
9:30 – 10:30 pm – Transportation back to the host hotel (Hampton Inn by Hilton Peterborough).
Wednesday, September 24th, 2025
Day Two
8:00 AM – 8:30 AM – Registration and continental breakfast
8:30 AM to 8:45 AM – Welcome Back and Update on Final Day and Review of Day 1!
8:45 AM to 9:45 AM – Keynote Presentation
The Changing Face of Canada: Reaching New Audiences in Our Cultural Mosaic
with Jason Harper
10:00 AM to 10:50 AM– Breakout Sessions Slot C
Sponsorship Activations by Call2Recycle
Session Leader: Jon McQuaid
Working in a One Person Department
Session Leader: Chris Reed
The Sponsorship Sales Process
Session Leader: Gavin Roth
10:50 AM to 11:15 AM – Networking Break
11:15 AM to 12:05 PM – Breakout Sessions Slot D
Prospecting, Getting Meetings and Discovery Sessions
Session Leader: Brent Barootes
Purpose-Led Partnerships
Session Leader: Gavin Roth
The Good, The Bad and The Ugly of Municipal Sponsorship Programs
Session Leaders: Lee-Ann Reck and Jennifer Stycuk
12:05 PM to 1:15 PM – Open time lunch and Networking (Lunch is included in registration)
1:15 PM to 2:15 PM – Mainstage Panel Discussion
Stories from the Trenches!
Moderated by Scott Elliott
Panellists: Tracy Cresswell, Meghan Hollett, Micheal Freethy
2:20 PM to 3:20 PM – Mainstage Panel Discussion
Ask Me Anything About Sponsorships and Municipalities!
Moderated by Brent Barootes
Panellists: Julie Fossitt, Scott Elliott, and Jason Harper
3:20 PM to 3:40 PM– Closing Remarks
3:40 PM to 5:00 PM – Wrap up Networking Reception
Wrap up Networking Reception
McDonnel St Activity Center,
577 McDonnel St, Peterborough
Hosted by Partnership Group