Breakout Sessions
Disclaimer: speakers and session topics are subject to change without notice due to speaker availability or topic expertise.
Building a Comprehensive Sponsorship Marketing Asset Inventory
This breakout session will teach you how to identify your municipal sponsorship assets and how to build a proper inventory list of all those assets.
Call2Recycle Canada: A Sponsorship Case Study: Activating with purpose.
Learn about how sponsorship assets from across municipal divisions are activated to engage the community, affect consumer behavior, drive brand awareness, and divert harmful batteries from landfill into safe recycling programs.
How to Build a Strategy for Success for a Municipal Sponsorship Program
This breakout session is designed for municipal professionals looking to refine their sponsorship strategy and elevate their municipality’s sponsorship programs to new heights.
Prospecting, Getting Meetings and Discovery Sessions
This in-depth breakout session will focus on assisting municipal sponsorship professionals in prospecting, getting meetings, and undertaking discovery sessions.
Purpose-Led Partnerships
In this session, you’ll learn why cause marketing is a true win-win-win, and the steps to consider when crafting a purpose-led partnership. You’ll also hear examples of top partnerships.
Signs of Opportunity: The Role of Advertising in Municipal Revenue Growth
Join us to explore how your municipality can harness the power of advertising for sustainable financial growth!
SPIN Selling
Learn how to ask insightful questions that move conversations beyond basic sales pitches, helping them build stronger relationships and create customized sponsorship packages that align with client objectives.
Structuring Sponsorship Teams and Workflows
A Review of Tech Tools and Approaches
The Good, The Bad and The Ugly of Municipal Sponsorship Programs
explore the realities of running municipal sponsorship programs—the successes, the frustrations, and the messy in-between.
The Sponsorship Sales Process
Learn best practice strategies for finding sponsors, approaching them, qualifying fit, and navigating the post-pitch phase.
Who is Liable? - Understanding Insurance and Risk within Sponsorships
Have you ever wondered who is supposed to have insurance in relation to your sponsorship deals?Â
Working in a One Person Department – How to Make It Work!
Learn to manage and thrive working in a one-person department.