Over the last decade, municipal sponsorships have grown year over year, primarily for two reasons:
- Municipal governments are much more open to partnering with brands.
- Brands are looking for new platforms/properties to directly engage consumers that are cost effective, add value to the experience, and provide greater reach.
As much as municipalities are open to brand partnerships in principle, there can still be many obstacles and challenges within a bureaucracy that impede the full realization of a municipal sponsorship property.
Increasingly however, on major municipal sponsorship properties, it’s the developer with control/oversight of all marketing, commercial and retail assets through a long-term headlease, which provides the best path forward to implementing a successful sponsorship program of the property.
Workshop hosted by Bonnie Hillman and James O’Connor.
