Over the last 20 years, Lee Ann Waines has become well-known in Partnership Strategy & Execution and has presented to National Sport Organizations and non-profits across the country on partnership strategy. In her career, Lee Ann has experience in granting, securing, evaluating and negotiating major partnerships for well-known brands, events, naming opportunities and celebrities, including the Canadian Federation of Agriculture (CFA), the Canadian Country Music Awards, TD Financial, ATB Financial, TSN (RDS), Finning / CAT, Tim Horton’s and many others. Lee Ann also led the team responsible for acquiring the largest sponsorship and additional revenue for the Canada Winter Games in 2019 of $16M in less than three years.
As the Senior National Marketing Manager for MNP, Lee Ann negotiated and provided advice and oversight of the acquisition and execution of several of MNP’s major sponsorships across the country, building lasting relationships with key industry players. Lee Ann has overseen 100’s of events and activations in her career and ensured sponsorship fulfillment with integrity.
Lee Ann has worked with organizations in the not-for-profit and private sectors, including significant integration with all levels of government and Indigenous Nations to execute on contribution agreements, support special projects as well as grant funding applications. Her project experience also includes strategic planning, national brand strategy and campaign development as a fractional CMO for organizations, supporting customer segmentation as well as market potential and awareness research.
