Join us for an engaging session where we delve into the details of building a successful corporate sponsorship / partnership program in your municipality for buildings, rooms, events and programs. It is important to understand the holistic wide array of revenue opportunities around sponsorship and partnership in your municipality… sponsorship associated with programming, events like your Canada Day or Santa Claus parade or major festival as well as naming rights of buildings or internal properties within buildings of facilities.
In this presentation, we will step back, before you begin Asset Identification and Asset Valuations, to focus on the bigger picture. You’ll learn about the importance of community consultation, partnership criteria, and consideration of the mutual benefits that sponsorships and naming rights can bring to your municipality.
Key takeaways from this session include:
- How to manage your risks:
- How to engage your community and build support for a sponsorship and naming rights initiative.
- Understanding why establishing partnership criteria is important.
- Dealing with professional partners.
- Sales approaches that can help you attract and secure sponsorships.
- The various advantages, both tangible and intangible, that sponsorships of events, programming, and experiences as well as naming rights can offer to both parties.
This session is designed to provide you with practical insights and tools to help you navigate the complexities of sponsorships and safely consider augmenting revenue for your community.
Session Leader: Lee Anne Waines
