Call2Recycle Canada: A Sponsorship Case Study – Activating with purpose.

Learn about how sponsorship assets from across municipal divisions are activated to engage the community.

Disclaimer: speakers and session topics are subject to change without notice due to speaker availability or topic expertise.

Jon McQuaid is the VP of Marketing & Communications at Call2Recycle, operating Recycle Your Batteries, Canada!, the country’s leading battery collection and recycling program that has diverted
over 50 million kilograms of batteries from Canadian landfills. Jon leads the organization’s brand, marketing and communications strategies. He champions innovation and public education initiatives
that prioritize battery recycling awareness and safety across expansive battery categories, including household, electric mobility, and EVs. Jon drives stakeholder engagement and comprehensive
solutions across the entire end-of-life battery value chain, collaborating with manufacturers, retailers, municipalities, and consumers to promote safe and responsible battery recycling practices. Jon holds an MBA from Queen’s University and a Bachelor of Business Administration from the University of Toronto.

Breakout Session hosted by Jon McQuaid.

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