Join Sophie Zabonas-Ross, Director Account Management at Call2Recycle Canada to explore how Call2Recycle is leveraging municipal sponsorships to achieve her company’s vision and mission. Sophie will share a deep dive into the success of Call2Recycle’s Sponsorship with the City of Peterborough. Learn about how sponsorship assets from across municipal divisions are activated to engage the community, affect consumer behavior, drive brand awareness, and divert harmful batteries from landfill into safe recycling programs.
Breakout Session hosted by Sophie Zabonas-Ross.
