This session will explore cutting-edge tools and techniques for tracking event attendance, audience behaviour, and engagement using digital platforms such as mobile apps, geolocation services, and social media analytics to provide better tracking and measurement of outcomes and ROI for sponsors.
Participants will learn how to gather and analyze key data points—from demographic insights to spending patterns—that provide a comprehensive picture of the event’s contribution to the local economy. The session will also address best practices for collaborating with local businesses, ensuring data privacy, and using findings to optimize future events and secure sponsorships.
Attendees will walk away with practical knowledge of how technology can transform audience tracking into actionable insights, leading to more informed decision-making and stronger justification for continued investment.
Key Takeaways:
- Overview of technology tools for tracking audience behaviour and attendance to enhance sponsorship programs.
- Methods for measuring and reporting the economic impact and sponsor outcomes of events.
- Case studies of successful implementation in events.
- Strategies for using audience data to enhance community engagement and sponsorship.
Speakers: Brad McCabe, Brian Wylie, and Sean McCormick
